E-auction 616-600645 - Jetons BP Médaille, Le Trésor des Pirates, Genes
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购货人不付费
购货人不付费
种类 Médaille, Le Trésor des Pirates, Genes
日期: n.d.
材质 brass
直径 39 mm
模子方针 6 h.
重量 12,6 g.
侧面 lisse
印模 sans poinçon
关于品相的说明
Patine hétérogène avec des traces d’usure, quelques coups et rayures. Présence de tâches d’oxydation
正面
正面的文字 * ET * REGE * EOS * 1653 * A * B *.
正面的说明书 Légende circulaire et allégorie féminine assise sur un nuage et tenant en son bras gauche un bébé et dans sa main droit un sceptre.
背面
背面的文字 LE TRESOR DES PIRATES . COLLECTION BO . // 7 / GENES / 5 DOPPIA / 1655.
背面的说明书 Légende circulaire et en 4 lignes.
历史细节
BP jetons and tokens
1968
The treasure of the Kings of France is the title of an advertising campaign launched by the company BP (British Petroleum) in 1968 to stimulate the sale of gasoline in its service stations. This advertising campaign centered on the numismatic/gasoline couple is surprising today. However, in its time, it was a great success that left indelible traces in the minds of many children, who were thus converted forever to numismatics... 1 token was distributed for each additional tank of gas of 20 liters. The display made it possible to store the 20 tokens, and a color educational accompanying booklet was provided free of charge. 20 tokens copying the most remarkable coins of French numismatics. The BP company, buoyed by the success of this first advertising series, renewed the experience by creating two new series, "The Treasure of Ancient Coins" and "The Treasure of Pirates"..
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